Client stories

Challenge

Brightsites, part of Signify's portfolio and a major smart city technology provider, needed to enhance market positioning and sales effectiveness in competitive urban infrastructure markets.

Solution

Vision Partners reviewed market positioning strategy and sales processes and leveraged AI tools to create targeted go-to-market approaches and personalized customer engagement strategies.

Results

• Reduced time-to-market for sales initiatives

• Enhanced customer-specific engagement strategies through AI-powered personalization

• Improved sales team effectiveness through streamlined processes and automated content generation

• More consistent and effective market messaging across channels

Impact

Transformed Brightsites' market approach, enabling stronger competitive positioning and improved sales performance in smart city infrastructure markets.